Our Wild Story

Wild Calling! exists to feed pets in a way that honours what they are.  Dogs and cats are built to thrive on real food - meat, organs, and nutrients that reflect a natural diet.  From the beginning, the brand has taken a more considered path, focusing on substance over convenience, and working with distinctive proteins such as rabbit and brushtail possum for their nutritional value and role in a more instinctive way of feeding.

Our approach is grounded in whole-prey inspired nutrition.  In the wild, animals consume more than just muscle meat, and organs play a vital role in delivering naturally balanced nutrients.  Our recipes reflect this - combining meat and organs in thoughtful proportions to create complete, nourishing meals. Just as importantly, we leave things out.  There are no gelling agents or unnecessary binders used to alter texture or appearance.

This is driven by a simple belief: pets deserve food made with care, clarity, and intent. Ingredients are sourced from supply chains aligned with human consumption standards and clearly defined on every label.  There is no reliance on trends or inflated claims - only a steady commitment to doing things properly.  As the range grows, it will continue to reflect this philosophy, including distinctive proteins and ingredients which are ethically sourced from the most pristine enviroments.